Peugeot Highlights

• Peugeot continues to invest in staff training despite tough trading conditions
• Peugeot uses ‘quieter period’ to its advantage by improving essential sales skills
• Infinity helps identify key changes to existing e-learning modules to bring training up to date and in line with current best practice
• Modules updated to greater improve skills set within dealerships in order to drive sales

The automotive industry has been hit hard by the down turn but Peugeot has remained optimistic. Having continued to invest sensibly in relevant staff training to enhance the customer experience, Peugeot retains a positive outlook and plans to use this time to its advantage and drive its sales forward despite the challenges the climate may bring.

The current economy and a desire to secure investment in good quality training, led to Peugeot’s decision to think more carefully about how it implements and manages learning across its 270 UK dealerships. Recent cutbacks have left Peugeot dealerships with a 20 per cent reduction in sales personnel across the country and as such, justification for staff training is not purely based on financial impact. Fewer staff in the showrooms means that considering other aspects such as time off the job to attend training, and the time taken travel to training sessions, is fundamental.

Putting training on the backburner until staff numbers increased was not a feasible option for Peugeot, neither was the option of implementing out of date training modules to reduce costs. With a new Training Director committed to investment in quality training and the value it can bring to business prosperity, training was pushed higher up the business agenda with an emphasis on making it relevant to current best practice.

The quiet period experienced by many dealerships meant that staff had more time available to allocate to learning. Peugeot identified that a training solution was required to maximise the time available to staff whilst at the same time, minimising time away from the showroom floor. Improving on existing, and developing new sales skills during this period proved invaluable to driving Peugeot successfully through the recessional storm. In anticipation of renewed demand for knowledge and relevant learning opportunities, investment to increase the quality of training modules was granted.

Infinity was selected by Peugeot to recommend and deliver updated training modules to improve the quality of materials delivered across all 270 UK dealerships. Infinity successfully revitalised and developed a range of new e-learning modules that enhanced the impact of training delivered.

Suzanne Cole, Commercial Training manager for Peugeot explains, “We’re delighted with the success of the training to date. Managers and employees across our dealerships have embraced the training, being able to improve their knowledge and skills without leaving their place of work. Delivering new and up-to-date information through this training has certainly increased staff motivation and morale during this tough period. By continuing to invest in staff development we’re in no doubt that these new found skills will be instrumental to increasing sales and delivering a better level of service to new and existing customers.”

Peugeot Highlights

• Peugeot continues to invest in staff training despite tough trading conditions
• Peugeot uses ‘quieter period’ to its advantage by improving essential sales skills
• Infinity helps identify key changes to existing e-learning modules to bring training up to date and in line with current best practice
• Modules updated to greater improve skills set within dealerships in order to drive sales

The automotive industry has been hit hard by the down turn but Peugeot has remained optimistic. Having continued to invest sensibly in relevant staff training to enhance the customer experience, Peugeot retains a positive outlook and plans to use this time to its advantage and drive its sales forward despite the challenges the climate may bring.

The current economy and a desire to secure investment in good quality training, led to Peugeot’s decision to think more carefully about how it implements and manages learning across its 270 UK dealerships. Recent cutbacks have left Peugeot dealerships with a 20 per cent reduction in sales personnel across the country and as such, justification for staff training is not purely based on financial impact. Fewer staff in the showrooms means that considering other aspects such as time off the job to attend training, and the time taken travel to training sessions, is fundamental.

Putting training on the backburner until staff numbers increased was not a feasible option for Peugeot, neither was the option of implementing out of date training modules to reduce costs. With a new Training Director committed to investment in quality training and the value it can bring to business prosperity, training was pushed higher up the business agenda with an emphasis on making it relevant to current best practice.

The quiet period experienced by many dealerships meant that staff had more time available to allocate to learning. Peugeot identified that a training solution was required to maximise the time available to staff whilst at the same time, minimising time away from the showroom floor. Improving on existing, and developing new sales skills during this period proved invaluable to driving Peugeot successfully through the recessional storm. In anticipation of renewed demand for knowledge and relevant learning opportunities, investment to increase the quality of training modules was granted.

Infinity was selected by Peugeot to recommend and deliver updated training modules to improve the quality of materials delivered across all 270 UK dealerships. Infinity successfully revitalised and developed a range of new e-learning modules that enhanced the impact of training delivered.

Suzanne Cole, Commercial Training manager for Peugeot explains, “We’re delighted with the success of the training to date. Managers and employees across our dealerships have embraced the training, being able to improve their knowledge and skills without leaving their place of work. Delivering new and up-to-date information through this training has certainly increased staff motivation and morale during this tough period. By continuing to invest in staff development we’re in no doubt that these new found skills will be instrumental to increasing sales and delivering a better level of service to new and existing customers.”